Scotty Cameron

The role at Scotty Cameron was my first foray into working internally with a brand. Scotty Cameron is a premium putter maker, so I jumped at the opportunity to launch beautiful interactive experiences. We had an in-house media team that created amazing photos and videos, my job was to bring them to life. We often collaborated with an external design team, working together to create the layout and animations. Most where animated with the GSAP library. I was also able to gain a certification as an Umbraco CMS expert.

Here are some of the projects I worked on along the way.

• Scotty's bio
• The studio tour
• The gallery tour
• News
• Golf shop locator
• Tour slideshow
• Scotty's custom shop

I also lead the implementation of the online putter customization tool. I collaborated with an outside agency to oversee the UI for the customizer tool, as well as the integrations into the Umbraco application. The tool allows a putter owner to customize the putter specifications like weight, lie and loft angles, shaft length, paint fill colors, initials and more.

The largest and most unique issue that Scotty Cameron faced was their weekly flash sales. Each week, between 5-10 unique one-off putters are created and sold on the website. This sale caused an incredible spike in site traffic, requiring significant scaling of our infrastructure to allow us to go from a few hundred visitors, to several thousand in just a few minutes.